Don't buy Market Pantry bread from Target. I was there last night and needed a loaf of bread (among other things) and they were out of every kind of regular bread except Market Pantry. So I got it - most the other MP things are good. I don't like it -- at least not as toast anyway. Might be fine for a sandwich, but as toast it's super flaky and dry. Too many crumbles, too much mess. Blech.